We're working with The Pioneer Group; owner, developer and operator of 14 innovation-focused campuses across the UK and Ireland to create the visual identity for their landmark new development, Origin Cambridge.
Cambridge is at the centre of one of the most ambitious economic visions in recent British history. With the government pushing for the region between Oxford and Cambridge to become Europe's Silicon Valley; a corridor of world-class science, technology and innovation. The clear opportunity is there for cities like Cambridge to rise to that challenge.
Origin Cambridge is The Pioneer Group's latest re-development project; a bold reimagining of the ailing Grafton Centre retail site. The new development will transform a fading city centre retail destination into a thriving, sustainable research ecosystem, purpose-built for life sciences start-ups, entrepreneurs and the next generation of scientific breakthroughs. This will be paired with hospitality and retail spaces, ensuring the campus as a space that will reinvigorate the community.
Anchored by the new science centre, the campus will create up to 2,000 jobs, invest in STEM education and deliver community outreach programmes that ensure the benefits of this growth are felt well beyond the campus itself.
With the project at the funding stage, our role was to give Origin Cambridge a tangible visual presence, helping investors, partners and future occupants picture the scale and ambition of the project before development begins on site. Working to an accelerated timeline ahead of a key investor presentation, we delivered a complete identity system encompassing brandmarks, wordmarks, lockups, typography, colourways and key applications.
Keep a look out for future developments on the Origin Cambridge project and in the meantime, if you'd like to know more about our visual identity and place branding work, don't hesitate to get in touch.