Adidas
Sarah Chatfield's film for Adidas still looks as fresh and stylish as the day it was released. Her vision was one of bold simplicity, hero’ing the poise and power of the sports brand icon through a stripped-back aesthetic, set amidst a striking architectural environment.
Our goal was to elevate the treatment into something eye-catching while preserving the purity of the concept. We focused on sourcing images that were minimalist but graphic, with backdrops that were bold yet held within uncluttered compositions, drawing attention to human motion and structural grandeur. Sports photography helped us bring a more editorial edge to the visuals, while cinematic references of athleticism captured the dynamism at the core of the film.
The final film, lensed by legendary cinematographer Pau Laufer, captures runners in a graphic style that brings every frame to life. The craftsmanship here is inspiring stuff, and while the research phase was a sprint, this project is a brilliant testament to the fact that a stripped-back approach can still make a big impact.