Audi
When director Henrik Rostrup approached us to collaborate on the pitch deck for the global launch of the new Audi e-tron GT, we knew we had a thrilling task on our hands. Henrik's vision centred on a design team's relentless quest for perfection, pushing the ultimate boundaries of human ambition and electric performance technology. We needed to translate this high-stakes narrative into a treatment deck that felt as powerful, precise, and forward-thinking as the cutting-edge car emerging directly from Ingolstadt.
Our visual research set out to capture the true emotional heart of the story. We meticulously sourced evocative imagery that showcased raw, close-up human passion alongside cinematic shots of futuristic lab environments, high-speed motion blur, and state-of-the-art automotive engineering. Our art direction balanced these contrasting elements seamlessly, highlighting the sculpted aerodynamic lines of the new Audi e-tron GT while steadily building a tangible sense of cinematic suspense, momentum, velocity, and visceral excitement across every single page.
To complement Henrik’s narrative pacing, the treatment called for an immersive, tactile design language using rich visual layering. This approach transported the reader directly into Audi's high-tech development ecosystem of secretive wind tunnels, confidential prototyping bays, and intense performance testing facilities. Every single page was carefully crafted to convey the vehicle's dual identity: uncompromising luxury meeting raw electric speed. By integrating ultra-clean contemporary typefaces alongside bespoke editorial layouts, we drew striking parallels to futuristic computer diagnostics and HUD outputs. These graphic elements were stylishly juxtaposed against colder, lab-orientated imagery, seamlessly anchored by the signature deep monochrome, stark white, and vibrant racing red palette of Audi’s iconic brand identity.
It's always an absolute pleasure to partner with Henrik, and we loved helping to craft this visual journey of human grit and technological innovation that set the stage for an incredible global launch.