Audi
When director Henrik Rostrup approached us to collaborate on the pitch for the global launch of the new Audi e-tron GT, we knew we had a thrilling task on our hands. Henrik's vision centred on a design team's quest for excellence, testing the ultimate limits of technology. We needed to translate this high-stakes narrative into a treatment deck that felt as powerful, precise and forward-thinking as the cutting-edge car from Ingolstadt.
Our visual research set out to capture the true heart of the story, sourcing evocative visuals that showcased raw, close-up human emotion alongside cinematic shots of futuristic lab environments, high-speed motion and cutting-edge technology. Our art direction balanced these elements brilliantly to showcase the new Audi e-tron, while steadily building a sense of suspense and excitement.
The treatment called for an immersive design, using rich layering to transport the reader directly into the world of Audi and its intense performance tests.
It's always an absolute pleasure to partner with Henrik, and we loved helping to craft this visual journey of human grit and technological innovation that set the stage for an incredible global launch.
