BWIN

For the BWIN Bundesliga campaign, director Paul Geusebroek wanted to capture the raw authenticity and passion of Germany's football fans from the inside out.

‍

To ensure the treatment communicated that intense, unfiltered fan energy, our studio carried out a deep dive into visual research. We sourced material across a mix of media to form a patchwork of fans' impressions: a dynamic variety of rapid-fire details, vivid characters, POV perspectives and rhythmic beats that reflected the real atmosphere in the stands. The results grounded the treatment in the gritty, street-level reality he was looking for in the film.

‍

By curating research that felt alive, we contributed to a deck that promised to place the viewer in the thick of the football action. The final film is beauty and passion in a frenzy, a die-hard's fever of fraternity, euphoria and soul.

‍

‍