Cassegrain
Every director brings a unique spark to a project, and working with Owen T Black means embracing a signature blend of warm-hearted playfulness and absolute panache.
For the Cassegrain campaign, he set out to create a visual world where mouth-watering food cinematography could seamlessly coexist with intricate visual trickery and highly choreographed movement. As a studio, our ambition was to convey that mash-up of approaches and ensure the treatment felt as dynamic as the concept Owen envisioned.
In designing the deck, we selected a warm and vibrant colour palette to make our food visuals pop with appetising energy. We paired this with a friendly typeface and visuals that held the depth and texture of a home kitchen, ensuring the concept stayed grounded even when sharing the page with more whimsical practical or special effects.
The treatment ultimately bridged the gap between Owen's stylised directorial flair and Cassegrain's goals as a heritage food brand. It provided the perfect, polished launchpad, turning a playful concept into a vibrant visual feast.
