Coop Prix
Before the Coop Prix sloth could make its debut, our studio had the pleasure of helping director Stian Smestad and the team at One Big Happy Family map out this surreal universe in the commercial treatment. Turning that specific blend of playful comedy and high-end visual fantasy into a cohesive pitch was a fun hurdle to overcome, particularly when the script specifics included a furry CGI animal having the time of its life.
In our visual research, we sourced references that blended playful surrealism with hyper-vibrant, macro food photography, building a world where a sloth could plausibly lose itself in a kaleidoscope of fresh produce. In the design, we leaned into a bright, energetic visual language, with pages using the rich textures of oversized fruits and lush vegetable landscapes. Pairing this with clean, modern typography and a saturated colour palette, we let the vibrancy of our imagery pop in a mouth-watering way.
Beyond the static visuals, another key focus was translating the sloth's signature slow-motion euphoria directly into the pitch deck’s overall rhythm and pacing. We carefully mapped out page transitions to mirror the commercial’s comedic timing, contrasting the hero character’s unhurried, blissful movements against dynamic, high-energy layouts. Every spread was thoughtfully structured to build narrative momentum, seamlessly guiding the campaign away from standard grocery aisle monotony directly into an extraordinarily lush, sun-drenched produce paradise.
When the final spot for Coop Prix made its debut, it was an absolute visual delight. Stian delivered exactly the kind of inventive, energetic commercial he set out to make in the pitch, and the final film really captures the same playful energy as the initial treatment. Seeing our early treatment concepts translate so seamlessly onto the screen made this creative collaboration a satisfying and rewarding win for everyone involved in the project.