Davidoff
DDB Paris charged House of the Dragon director Loni Peristere to bring Davidoff’s Cool Elixir to the screen through an epic fantasy adventure. His extensive experience working on major television shows, alongside his role as the co-founder of renowned VFX company Zoic Studios, made him the perfect man to bring this campaign to life.
As Loni dove into the project, we were very lucky to be brought on by Loveboat’s Greg Panteix to assist with its creative development. What followed was a uniquely challenging but immensely rewarding journey to present Loni’s bold cinematic vision, collating extensive film research and carefully art directing a bespoke design.
Striking the right balance between high-concept, cinematic, awe-inspiring visuals, shimmering luxury and bold masculinity was key to tapping into the unique language of modern fragrance commercials. We aimed for a visceral visual blend where the raw, elemental power of the sea seamlessly collides with high-fashion editorial sophistication.
This type of ambitious campaign requires the kind of extensive world-building, detailed concept design, and meticulous art direction we love. We were deeply grateful to be given the full creative license and time to properly explore, experiment, and get every single creative nuance just right. We believe a strong pitch deck works just like a compelling story— you have to draw the audience in, feed their imagination, and get them genuinely excited about where things might lead next. The final treatment for this project did exactly that, with Loni’s ambitious mind making sure it was packed full of exciting ideas, options, and rich visual details.
We’re ecstatic to now see the campaign hit our screens. Kudos to the brand, creatives and realisation team. They have done a terrific job weaving a mysterious dream of majestic power and sensuality. We’re very excited to see more!