Dell & Intel
Entering the personal lives of individuals facing profound hardship requires immense sensitivity. It’s a challenge that directors Simon + Ben consistently embrace with genuine empathy, patience, and creative integrity. Their grounded, human-first perspective is precisely what marks them out as natural documentarists and exceptionally compelling storytellers.
Borderland
Visually, the film needed to transcend conventional health awareness pieces and clinical charity tropes. It had to feel cinematic, intimate, and profoundly moving, relying on soft, magic-hour lighting to wrap these heavy human stories in an inviting glow of warmth and dignity. Our visual research intentionally steered clear of cold aesthetics, incorporating authentic, grounded moments of family levity within a raw, observational documentary style that honoured every single nuance of their lived-in experience.
In the treatment copy, we meticulously detailed the directors' commitment to building trusting, sincere relationships with participants long before bringing in camera crews. By capturing quiet, unscripted interactions between subjects and their loved ones, the treatment highlighted the immense emotional value of preserving one’s unique vocal identity for future generations to cherish and learn from.
The resulting film resonated globally, earning a prestigious Grand Prix at the Cannes Lions International Festival of Creativity. It captured the quiet dignity, enduring love, and shared happiness of real families navigating MND. Ultimately, this project stands as a powerful demonstration of how cutting-edge technology and compassionate, authentic storytelling can unite to serve a lasting, profound human good for many years to come.