Dell & Intel
Entering the personal lives of individuals facing profound hardship requires immense sensitivity. a challenge directors Simon + Ben consistently embrace with genuine empathy, patience, and creative integrity. Their grounded, human-first perspective is precisely what marks them out as natural documentarists and exceptionally compelling storytellers.
“I Will Always Be Me” is a landmark, tech-driven campaign designed to raise awareness of motor neurone disease (MND) and encourage affected individuals to bank their digital voice before losing the ability to speak. As early pitch collaborators, our primary role was to articulate how the directors would cultivate a deeply empathetic, personal approach when tackling such a sensitive and emotionally charged subject.
Borderland
Visually, the film needed to transcend conventional health awareness pieces and clinical charity tropes. It had to feel cinematic, intimate, and profoundly moving, relying on soft, magic-hour lighting to wrap these heavy human stories in an inviting glow of warmth and dignity. Our visual research intentionally steered clear of cold aesthetics, incorporating authentic, grounded moments of family levity within a raw, observational documentary style.
In the pitch deck copy, we meticulously detailed the directors' commitment to building trusting relationships with participants long before bringing in camera crews. By capturing quiet, unscripted interactions between subjects and their loved ones, the treatment highlighted the immense emotional value of preserving one’s unique vocal identity.
The resulting film resonated globally, earning a prestigious Grand Prix at the Cannes Lions International Festival of Creativity. It captured the quiet dignity, enduring love, and shared happiness of real families navigating MND. Ultimately, this project stands as a powerful demonstration of how cutting-edge technology and compassionate, authentic storytelling can unite to serve a lasting, profound human good for many years to come.