Dell & Intel
Being allowed into the lives of those facing very difficult situations is never easy. But it is vital work that directors Simon + Ben never shy away from, and it’s what makes them natural documentarians and captivating filmmakers.
I Will Always Be Me is a campaign to raise awareness of motor neurone disease and it was our role to convey how the directors would develop a close and personal approach to crafting a film about such a sensitive and emotionally charged subject.
Borderland
Visually, the film needed to transcend standard awareness pieces; it had to feel cinematic and profoundly emotive, relying on natural lighting and the magic hour to wrap these heavy human stories in a warm, comforting glow. Our research reflected this, steering clear of clinical or sterile charity tropes and intentionally infusing grounded moments of levity in an authentic documentarian style. In the copy, we focused on articulating how they would weave their personal, intimate approach as directors and cinematographers, detailing their intention to build a relationship with each of their subjects.
The result is a film that resonates, that reaches beyond awareness into something beautiful and meaningful. It deservedly picked up a Grand Prix at Cannes Lions and managed to capture the dignity, love, hope and happiness of people living with the disease, while tastefully showing how technology can be used for good.
