Eurowings
When director Owen Trevor Black brought us on board for this absurd flight of fantasy celebrating the easy-going joy of travelling with Eurowings, we knew we were in for an unforgettable, high-energy ride. The director's brief called for an elevated blend of commercial polish and surreal slapstick, requiring us to design a pitch deck where everyday air travel seamlessly transforms into a whirlwind of theatrical comedy and effortless fun.
To bring this satirical vision to life, we extensively used custom image compositing, seamlessly blending multiple visual elements to craft the exact tailored look required for the director's treatment. From exaggerated, surreal cabin scenarios to over-the-top character styling, every visual reference had to radiate playful absurdity while maintaining the airline's inviting, commercial feel. Our initial visual research phase focused on sourcing references that nailed this precise comedic tone. Additionally, we prioritised identifying clever, practical transitions that demonstrated how Owen would make the action flow fluidly from one beat to the next inside the aircraft, ensuring the narrative’s kinetic energy never faltered.
On the art direction side, we leaned into bold graphic choices that complemented the comedic visual language. We designed a striking combination of full-bleed image spreads and unconventional, asymmetrical page layouts that reinforced the feeling of chaotic concepts unfolding inside the tight confines of an airplane cabin. Incorporating playful custom typography and graphic accents, we intentionally expanded upon the core Eurowings brand identity to build a vibrant, highly saturated colour palette that amplified the commercial spot’s energetic charm.
Working on the visual research, pitch deck layout, and art direction for this commercial pitch was an absolute blast. Collaborating with a commercial director who so fully embraces kinetic, joyful storytelling made for a deeply rewarding process. Seeing Owen’s vision land on screen, faithfully translating the exact tone, style, and visual language developed during the treatment phase was the ultimate payoff.