Expedia
Anomaly tapped our studio to source and license footage for a number of Expedia campaigns centred around football, including the Finding Liverpool series, which explored the international pull of the iconic club.
Archival footage is an often under-appreciated ingredient in moving image projects. From corporate brand films to TV adverts and Hollywood cinema, productions frequently turn to archival material to augment or expand their vision. The tricky part is sourcing capture with the quality to pass as original film, and that was exactly our mission for Expedia. We avoided generic, sterile stock clips, tracking down hyper-specific football moments and locations instead. The licensed footage needed to be virtually indistinguishable from the primary unit's capture, ensuring the narrative flow remained unbroken.
Diving deep into niche global networks, passion-led fan archives, and independent creator libraries, we filtered through thousands of clips to unearth rare, lightning-in-a-bottle moments. We looked beyond standard stadium shots, hunting for raw, authentic expressions of fandom; spontaneous pub celebrations, early-morning commutes in distant time zones, and home-spun match-day rituals that carried genuine emotional weight and cultural accuracy. This extensive search necessitated a meticulous curation and clearance process, allowing us to document, approve, clear rights with libraries and eliminate footage within a collaborative, shared workspace.
Beyond technical parameters like grain structure, frame rates, and colour grading, every asset had to honour the organic heritage of the club’s worldwide supporter base. Ultimately, the sourced footage fit so seamlessly into the Expedia series that it was visually indistinguishable from the primary camera capture. Together, they created an authentic, immersive reportage feel that painted a rich and detailed picture of the global culture surrounding the team. It serves as a proud, enduring reminder of how archival assets, when elevated with the right creative vision and meticulous direction, can flawlessly bind an entire story together.