Greenpan
Like so many of us, we fell head over heels for Stanley Tucci during his Searching for Italy series, which was the ultimate antidote to our lockdown travel blues. The massive success of the show and his bestselling books revealed Stan in a whole new light—not just as a brilliant actor, but as a passionate foodie we’d all love to share a negroni with. So, when the opportunity arose to launch his very own cookware line, he needed a pitch deck that could translate all that warmth, authenticity and culinary love into a film campaign.
That’s exactly where we came in. We were absolutely thrilled to be invited into the mix during the pivotal treatment stage to help shape the foundations of this concept. We spent our time diving into what makes Stan's approach to food so special, crafting a deck that captured his unique spirit. We mapped out a clear, beautiful vision for how the brand would come to life, using a restrained palette and sophisticated Times New Roman inspired typeface, alongside premium photography of Italy and documentarian cooking aesthetics captured during golden hour.
In the end, we delivered a treatment that successfully laid the groundwork for a cookware line that feels like a natural extension of Stanley's story. It was a true joy to help shape a project that brings a tangible piece of his kitchen magic to his fans, and it gave us the perfect excuse to pour another negroni. Grazie mille, Stanley!