Intel
We worked with Chicago production house Picture North, assisting directors Martin Rodahl and Simeon Pratt in delivering a pitch for a commercial that felt truly global in scope and ambition. The finished film became part of Intel’s “The Dreamers” campaign.
The human-centric concept spotlighted some of the incredible things Intel technology helps people achieve. The directors wanted to run with this idea, offering a vision for the film that felt future-positive, championing the close ties between teamwork and technology. We sourced moving and still image references to influence and support their take on the script; this included covering region-specific casting, scenarios, occupations and aesthetics. Each sequence centred on authentic but aspirational work situations with premium cinematic touches.
We drew inspiration from the brand itself, tech publications and the geometric patterns of circuits. The result was a pitch that was technical, but also grounded and beautiful.
We loved the challenge of striking the balance and the agency rated the product highly enough to put it forward as their recommended bid to the client. Martin and Simeon went on to create a wonderful commercial, and we're proud to have played a part in it.