Intel

Picture North asked us to assist directors Martin Rodahl and Simeon Pratt in delivering a pitch for a commercial that would be part of Intel’s “The Dreamers” campaign.

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The aim was to turn a spotlight on some of the incredible things Intel technology helps humans to achieve. The directors wanted to run with this idea, offering a vision for the film that felt future-positive, championing teamwork and technology. Global, big in scope and ambition.

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So we set to work finding moving and still image references to influence and support their take on the script. This included covering regional specific casting, scenarios, occu-pations and aesthetics, among other aspects. In short, authentic but aspirational work situations with premium cinematic touches.

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Inspiration for the design was drawn from the brand itself, tech publications and the geometric patterns of circuits. It delivered a pitch that was technical and beautiful, making the agency proud enough to make it their recommended bid to the client.