Intel
We worked with Chicago production house Picture North, supporting directors Martin Rodahl and Simeon Pratt in delivering a pitch for a commercial that felt truly global in scope and strikingly ambitious in scale. The finished film ultimately became a flagship piece for Intel’s “The Dreamers” campaign.
The human-centric concept spotlighted the incredible real-world accomplishments that Intel technology helps everyday innovators achieve across the globe. The directors wanted to run with this core idea, offering a cinematic vision for the film that felt inherently future-positive, championing the vital connection between human collaboration and modern tech. To establish a seamless visual language across diverse international markets, we carefully sourced moving and still image references to guide their narrative take on the script. Our creative research covered region-specific casting choices, location-driven scenarios, varied industrial occupations, and authentic cultural aesthetics. Every sequence centred on real, aspirational work environments elevated with premium cinematic flourishes, intentional framing, natural macro-lighting, and rich environmental atmosphere with immersive narrative depth.
We drew visual inspiration directly from the brand’s visual identity, design publications, and the intricate geometric patterns found within micro-circuits. Translating these visual motifs into custom treatment pages required balancing a structured layout with warm, human-led storytelling imagery. The resulting pitch deck felt rigorously technical, yet emotionally grounded, elevated and aesthetically striking - seamlessly bridging the gap between abstract computing power and genuine human experience.
We loved the fast-paced creative challenge of striking that delicate balance and the agency rated the final pitch deck highly enough to put it forward as their primary bid to the client. Martin and Simeon went on to helm a wonderful commercial, and we are really proud to have played such a foundational role in bringing their ambitious visions to life early in the development process.