Lauren Spearman — Personal Brand Identity

Refining the look of an established creator

Project Background

Lauren Spearman, a leading brand and social strategy consultant, approached our studio to elevate her visual identity. Following a warm recommendation from PR and communications consultant Daniela Marchesi, we partnered with Lauren to redefine how she presents her business to the world.

Services

Visual Identity

Brand Guidelines

Marketing Collateral Design

Presentation Design

Client

Lauren Spearman

The Challenge

Like many successful entrepreneurs, Lauren had outgrown the DIY visual identity she created when launching her business. In the early days, focus and funds naturally go toward refining your services and building momentum, not necessarily your branding. But as Lauren’s reputation grew, she realised her image no longer matched the calibre of clients she was targeting. Her brand needed to be elevated with intent.

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Working on your own personal brand can also feel incredibly close to home. Bringing in an outside team provides the distance, fresh perspective, and objective eye needed to uncover unexpected ideas, streamline the process, and deliver a more effective result.

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So Lauren needed a comprehensive toolkit to confidently step into her next chapter: a new logo, an updated colour palette, refined typography, and a multi-purpose presentation deck template.

Creating a Bespoke Identity

We kicked off with deep-dive discovery sessions. Lauren arrived with an open mind and fantastic inspiration. Because her name is on the door, it was vital that the brand reflect her personal style, yet she remained completely open and collaborative throughout the entire process.

What We Delivered

Logos & Marks‍

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A stylishly nostalgic logotype paired with versatile monograms and logostamps, giving her a classic, creative toolkit.

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Colour Palette

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‍A rich core palette of peach fuzz, pinot burgundy, dark chocolate and warm leather, balanced by soft linen and snow tones. We also integrated her signature red lipstick and favourite powder blue as punchy accent colours.

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Typography

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‍A suite of modern sans-serif typefaces that balance versatility with a quiet, elegant confidence.

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Brand Guidelines & Assets

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A mini brand guideline and an animated, multi-purpose presentation deck template to showcase her new look.

Results

The final identity is warm, refined, and uplifting — a perfect reflection of Lauren herself. While partnering with a high-profile individual creator was new territory for our studio, Lauren's vision and energy made it a dream project. Since launching, the branding has received incredible feedback online and opened doors for our studio.

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While Lauren’s immense talent drives her success, including prestigious speaking engagements and major brand partnerships, we are incredibly proud to see her brand grow in both strength and audience across all platforms, solidifying her position as an industry leader.