Mercedes-Benz
Whenever Stian calls, we know we’re in for an exciting ride, and this pitch for Mercedes-Benz was no exception. Working with such an exacting, premium brand always raises the bar, but the real challenge was capturing Stian's infectious, high-energy vision within a very unforgiving setting. Specifically, we faced the difficulty of bringing out the absolute best in visuals shot within a harsh blizzard environment, where maintaining visual depth, clarity, and excitement can be incredibly tough amid all the whiteout conditions.
To tackle this, we leaned heavily into visual curation, researching atmospheric, dark, snowy landscape references captured from exciting and unexpected perspectives to bring contrast to the storm. We then channelled this into a premium, slick design aesthetic that felt inherently Mercedes. Instead of heavy text, we focused on creating image-led layouts that utilized dramatic, full-screen backgrounds, giving Stian's ideas the cinematic scale and momentum they needed.
It took a lot of hard work from everyone involved, but we absolutely loved seeing how Stian, the production, and the post-production teams brought the agency’s original idea to life in what turned out to be a magnificent whirlwind of a project.
