Milka
Few directors can tap into a tangible sense of childlike wonder like Vesa Manninen, so when he came to us to work on a treatment for an enchanting campaign for Swiss chocolate brand Milka, we knew he was the perfect fit.
The goal was to bring the magical world of Lilaberg and its broad cast of whimsical characters to life in all their Swiss alpine glory. Vesa wanted to create a space that felt as cozy, familiar, and welcoming as your favorite pair of slippers.
The treatment focussed on world-building and character development adding detail and personality to the outline in the creative brief. We drew inspiration from the distinct, whimsical worlds of Wes Anderson, and cinematic masterpieces like Amélie, and Big Fish. By blending these classic cinematic influences, we developed a look and feel that combined grounded realism with the pure, childlike enchantment of walking into a sweet shop. This was further anchored in the design, using Milka's iconic purple branding to give the layout a charming storybook styling.
The deck perfectly paved the way for the finished films, painting a gorgeous, picturesque vision of the goings-on in this idyllic hamlet. The final series of films beautifully showcase his playful personality and unique brand of magical realism, resulting in a timeless campaign that captures a true sense of wonder.