Nature's Way

Filip Engstrom has long been a director we admire for his grand, colorful, and playful concept pieces, so we were absolutely thrilled when Smuggler invited us to collaborate on his campaign for Nature's Way. What they needed were the perfect backdrops to seamlessly augment Filip’s imaginative vision.

‍

To help achieve this, we jumped right in to explore and source a wide variety of options for the project's backplates, ranging from a parched American desert to a tropical rainforest. Our role quickly expanded from there as we handled the footage licensing and gathered a rich collection of additional art department and texture references to give the VFX team exactly what they needed to work their magic.

‍

The result was an incredible front-row seat to an amazing transformation. It was wonderfully rewarding to watch the campaign evolve step-by-step from the initial storyboards and animatics, through the pre-visualisation stage, and finally into the stunning, polished product we see today.