Oddlygood

We joined Erik Kockum and the SNASK team on a pilgrimage to worship at the temple of odd in their new campaign for Oddlygood, crafting a treatment that would perfectly capture a world built entirely around the bizarre.

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Throwing out the traditional rulebook, our team dove headfirst into the eccentric, sourcing a plethora of stylised commercial and artistic photography, as well as comedic visual references that would nail the concept’s deadpan timing. We loaded the deck with bold design choices, using a kaleidoscope of vibrant colour and busy page layouts, that not only echoed the brand’s playful identity, but also Erik’s iconic directorial style. We wanted every single page to radiate personality, ensuring our visual storytelling matched the laugh-out-loud, unconventional energy of the brief.