Power
Roll out the red (or orange) carpet because Power is here! It was a pleasure working with director Sebastian Hedin on the visual research and treatment design for this epic campaign, which required a subtle edge of comedy and a way to make the iconic orange carpet a distinct and recurring visual motif.
Roll out the red (or orange) carpet because Power is here! Absolute pleasure working with director Sebastian Hedin on the visuals and treatment design for this epic campaign.
To make it become a natural fixture in this commercial world, we crafted a high volume of intricate composite imagery, digitally integrating the carpet's distinct appearance into a diverse range of environmental backdrops, from sheep pastures to city centres. Our colour grading was equally deliberate, keeping the vibrant orange tones throughout the deck and complementing the design layout, where we used the Power logo as a design accent to stylishly anchor pages.
The finished campaign perfectly reflects our early creative direction, delivering a show-stopping piece of commercial content that rolls out the carpet for the brand.