Power
Roll out the red (or orange) carpet because Power is here! It was an absolute pleasure working alongside acclaimed director Sebastian Hedin on the comprehensive visual research, world-building, and treatment design for this epic commercial campaign. Right from the initial pitch stage, the creative brief called for a delicate narrative balance—infusing a subtle edge of observational comedy while transforming the brand's iconic orange carpet into a distinct, recurring visual motif that seamlessly connected every single scene across the spot.
To establish the carpet as our key hero element within the commercial universe, we carefully focused on bringing it to life visually. We crafted a high volume of intricate composite images, digitally integrating the carpet's vibrant appearance across a remarkably diverse range of environmental backdrops. Whether cascading through serene sheep pastures, lining industrial warehouses, resting along coastal docks, or stretching across bustling city centres, every concept image was meticulously created to feel authentically grounded but playfully surreal in the way Sebastian envisioned.
Our overall approach to colour and layout was equally deliberate. We carefully curated the rich, signature orange tones throughout the pitch deck, ensuring the visual warmth popped consistently without ever overwhelming the surrounding art direction. In the design, we integrated clean geometry and utilised the Power logo as a sleek graphic accent to stylishly anchor pages, establish clear visual hierarchy, and give the entire pitch deck a polished, intentional aesthetic throughout.
Seeing the final live-action production come to life with such incredible fidelity to our early concept frames has been immensely rewarding for the entire creative team. The finished campaign perfectly reflects our original creative direction, blending sharp cinematic storytelling with bold branded flair to deliver a show-stopping piece of commercial content that truly rolls out the carpet for the brand's exciting next chapter ahead.