Taobao
Capturing Ernest Desumbila’s multi-layered, mind-bending vision early in his career required a unique conceptual approach for this Taobao campaign. The primary hurdle when approaching the treatment was establishing his signature hyper-vivid style right from the jump.
By structuring a sharp, stylized pitch deck, we seamlessly bridged human storytelling and grand digital world-building, using slick cinematic textures against high-intensity graphics and abstract fashion photography.
This is a spot that sets up the elements we have come to expect from Ernest’s groundbreaking work. His visual fantasies are always characteristically rich, vivid and spectacular. We’ve been fortunate to contribute to a couple of his visions in the past and if you’re looking for a weapon that so effectively pierces the line between our and digital realities, he’s your man.