The Olympics
Jumping into the Olympic sandbox with a creative powerhouse like Salomon Ligthelm is always an absolute rush. The treatment for this campaign needed us to nail the epic, unified vibe of the world’s biggest competition, blending observational sports cinematography with expressive dance choreography.
The design itself had to reflect the film’s unique rhythm, so we crafted layouts that prioritised full-bleed mood pages, pulling the reader directly into the film's atmosphere. These were contrasted by cleaner, more minimalist black-and-white text pages that kept the concept in sharp focus while giving the visual research space to breathe, stylishly juxtaposing intimate human movement against high-energy sports montages.
In the finished campaign, Salomon twists his brand of cool into capturing the emotion, immersion and spiritual connection of the Olympics. We were honoured to help develop the pitch deck for this project, marking an event that only comes around every four years.