The Olympics
Jumping into the Olympic sandbox with a creative powerhouse like Salomon Ligthelm is always an absolute rush. The treatment for this campaign needed us to nail the epic, unified vibe of the world’s biggest competition, blending observational sports cinematography with expressive dance choreography. We focused on bridging the raw intensity of elite athletic performance with a deeply cinematic, human-driven perspective, ensuring every single page felt loaded with emotional weight.
The design itself had to reflect the film’s unique rhythm, so we crafted layouts that prioritised full-bleed mood pages, pulling the reader directly into the film's atmosphere. These were contrasted by cleaner, more minimalist black-and-white text pages that kept the concept in sharp focus while giving the visual research space to breathe, stylishly juxtaposing intimate human movement against high-energy sports montages. Rich tactile grain and deeply atmospheric colour palettes were seamlessly layered throughout to further heighten the overall pitch's sensory experience. Typography played a pivotal role in maintaining this deliberate design, using sharp, structured headers paired with generous white space to establish visual harmony. Every single page was carefully curated to mirror Salomon’s desired pace of edit, balancing quiet moments of internal focus with explosive energy.
Collaborating with a director who possesses such a signature cinematic language required us to push our creative design limits even further. It was all about translating raw, poetic storytelling into a refined pitch format that could be felt instantly. Every image selection and subtle textural detail had to carry gravity, reinforcing world-class athletic ambition while remaining firmly grounded in genuine human experience.
In the finished campaign, Salomon twisted his brand of cool into capturing the emotion, immersion and spiritual connection of the Olympics. We were honoured to help develop the deck for this project, marking an event that only comes around every four years.