Undeniably Dairy
The US dairy industry wanted a fresh new way to show the world just how eco-conscious and technologically advanced modern farming has become. Despite his bitter disappointment in the lack of cows to direct, Oskar Bård invited our help on the treatment for this project, developing a vision that would highlight serious agricultural innovation while keeping the vibe true to his signature style.
We jumped right into the collaboration with Oskar on the deck, helping him channel his wonderfully versatile and engaging energy into the campaign. A big part of our focus was grounding the project's visual identity, so we dove deep into visual research to source authentic, almost documentarian references that captured genuine farming life and the gentle presence of nature in the home.
To bring this aesthetic to life, we established a warm color palette centred around an inviting off-white base, weaving in recurring blue and red accents to give the visuals a vibrant but organic pop. Together, we shaped a narrative and look that dives into the surprising depths of modern dairy farming, beautifully balancing technical and sustainable methods with the lighthearted, human touch that Oskar breathes into all of his work.
The outcome is a series of quirky, captivating spots that wonderfully showcase how dairy farmers are staying at the absolute cutting edge of food production. It is always a genuine pleasure to help Oskar bring his ideas to life, and we are already buzzing to see what kind of unique adventure our next project together will bring.
