Rodrigo’s Heineken is the perfect example of how a great director can take an idea and squeeze the most storytelling potential out of it. This concept deals with the perceived awkwardness and social mores of the “cheers” moment in many cultures. Rodrigo took that idea and extrapolated it out into a time travelling epic where we meet non-alcoholic beverage drinkers of the ages. This twist added a measure of pure cinematic adventure to this peek into everyday conventions that, thanks to Heineken 0.0, are all set to be forgotten.
It’s always a pleasure to work with Rodrigo and tune into his super focussed approach, and in this case to see first hand how an idea can be sold in and developed far beyond that original seed.
