Pop Art meets Street Style

  • Visual Research
  • Treatment Design

When French polymath Bertrand Lagros de Langeron isn’t being a DJ, graphic designer, photographer or art director for Ed Banger Records, he’s directing striking music promos and commercials under the pseudonym So Me.

Bertrand brought his trademark graphic animation vs live action mash-up style to this fun film for the French streetwear legend Lacoste. The concept plays with moving sticker pop art that riffs on the brand’s iconic crocodile logo mark. It’s always exciting working with a director with such a multifaceted background as So Me and we had a lot of fun bringing his ideas for the project to life, injecting movement and energy into the pitch with an interactive treatment.


  • Director So Me
  • Production Company Iconoclast
  • Executive Producers Horace de Gunzbourg
    Mehdi Belkhir
  • Treatment Research and Design In Development