One Little Thing


Moving with Purpose

  • Visual Research
  • Treatment Art Direction
  • Pitch Deck Design

There are few directors with the ability to effortlessly leap from genre to genre like Adam Berg. Everything he turns his hand to has a freshness and levity and – despite that chameleonic ability – there’s always something very recognisable about his work.

This outing for Ikea focuses on sustainability and the need to work together collectively to enact change. The vision was realised with beautiful flow and choreography in a one take effect, which seamlessly links locations and introduces us to warm, welcoming characters. It’s rare to work with a legend like Adam and it was a lot of fun tuning into this visual mode, which demanded a great combo of style and restraint that felt unmistakably Ikea.


  • Agency Rethink
  • Production Company Soft Citizen
  • Director Adam Berg
  • Executive Producer Eva Preger & Link York
  • Line Producer Johan Linström
  • Director of Photography Linus Sandgren
  • Editorial Trim
  • Editor Paul Hardcastle
  • Post Production Artjail
  • Colorist Clinton Homuth
  • Audio House Vapor Music
  • Treatment Research, Art Direction & Design In Development