Make the Call


Would You Risk Falling For The Chance To Fly?

  • Treatment Writing

A creative ad campaign and documentary is seldomly trusted to the same director, but Juriaan Booij is such a phenomenal director that it’s hardly surprising.

We had the special opportunity of working closely with Juriaan in the writing of the director’s intention and seeing the legendary Aleks Cvetojevic bring the visual treatment to life.


  • Director Juriaan Booij
  • Production Company RSA Films
  • Producer Lisa Joseph
  • DOP John Mathieson
  • Edit Tom Boucher
  • Agency J Walter Thompson London
  • Senior Broadcast Producer Doug Wade
  • Assistant Producer Greg Nicholls
  • Creative Producer James Aubin
  • Executive Creative Director Lucas Peon
  • Creative Director Paul Rizzello
  • Creative Team Katia Schutz, Stefan Foster
  • Planners Adrian Langford, Neil Godber
  • Account Team David Clyde, Fiona McGinley, James O'Reardon
  • Photographer Jason Pietra / Absolute Post
  • Media Agency Zenith
  • Post Production Absolute Post London
  • Creative Director David Smith
  • Creative Director Ben Robards
  • Creative Director James Coore
  • Head of Colour Matt Turner
  • Executive Producer Sally Heath
  • Edit Assistant Tom Higgins
  • CG Artists Huggy Stephens, James Coore, Sersha Lawrence, Alessandro Caponetti, Aaron Masih, Dan Baiton, Matt Burn, Guliz Demiray, Kevin Shepherd, Pascalis Mourikas
  • VFX Artists Chris Tobin, Carl Godwin Alvarez, Lora Nikolaeva, Elliot Platt, Owen Saward, Jack Kennedy, Lucas Warren, Otis Guines- Walker, Stephanie Joy, Stirling Archibald, Simon Holden
  • Motion Graphics Dominica Harrison, Niall High, Sean Cooper
  • Audio Post Production Grand Central
  • Sound Designer Munzie Thind at GCRS
  • Producer Molly Butcher
  • Versioning & Transcreation Hogarth WW
  • Music Ryan Taubert
  • Treatment Writer In Development
  • Treatment Research and Design Aleks Cvetojevic