Cross the Line


Don’t Ask for Permission, Ask for Forgiveness

  • Mood Research
  • Treatment Design

A bold ethos drives Salomon Ligthelm as an individual and a creator. For him, the ones who win are those we are ballsy enough not to take no for an answer.

That’s the spirit he wanted to tap in this campaign for Puma, of those who live passionately, with wild abandon. Those who see life as a collection of opportunities waiting to be exploited. Risk-takers crossing that line boldly for the win. It was a blast bringing that sense, style and swagger to the page early on for him.


  • Agency Publicis
  • Production Company Gang Films
  • Director Salomon Ligthelm
  • Executive Producer Jean Villiers
  • Producer Jean Marie De La Fontaine
  • Director of Photography Daniel Bouquet
  • Sound Design Defacto Sound
  • Concept Research & Treatment Design In Development