Visual Identity
Refining the look of an established creator's brand
Brand and social strategy consultant Lauren Spearman was looking to craft her very own visual identity. But working on your own personal brand is never easy and sometimes a little distance, a fresh perspective and new ideas can be essential in elevating your brand.
We were incredibly grateful that Lauren’s colleague Daniela Marchesi recommended she draft us in. Working on a brand like Lauren’s is new territory for our studio, but her message, attitude and proposal was just too exciting to resist. We grabbed the opportunity… Working with Lauren has been a wonderful collaborative process! Considering her experience, we shouldn’t have been surprised at how well prepared she came to the project. Her curated collection of taste points helped us hit the ground running, narrow our focus and inspire the work.
So here’s a little showcase to shows some of the elements we designed for Lauren’s branding kit, which includes logo, logostamps, colourway, typography, presentation decks and more. The end result is something undeniably warm, refined and uplifting – just like Lauren. Looking forward to collaborating with her again soon!
