Seat

Nacho Gayan needs no introduction to anyone familiar with the industry. He’s built a reputation on beautifully executed films that feel effortlessly beautiful, meaningful and full of personality. There’s always a natural flow and spontaneity to his work, and that lends itself wonderfully to this high energy spot for Seat.

The brief was centred on capturing expressions of personality through movement and gave Nacho a lot of freedom to develop his own ideas for specific scenes. For us, that meant a fascinating deep dive into the world of dance and street arts, while maintaining the connection to characterful ordinary people and personal situations that the film called for. In true Nacho style, the finished film was a car commercial with a difference, that didn’t fall back on the expected clichés and tried and tested shots of the automotive genre.