Penny

There’s something happening, can you feel it? That’s what happens when Martin Aamund is at the helm. There are few in the business, in our humble opinion, who can craft the collective buzz, momentum and excitement of an ‘event film’ like Martin can. And this one was a real occasion, with German supermarket brand Penny going all out, featuring ‘99 Red Balloons’ singer Nena as their natural produce pied piper.

Martin’s films revolve around genuine emotion and memorable characters, no matter how fantastical the concept. So, with the green transformation of a city at its heart, Martin and the creatives made sure they found ample opportunities to weave charming sub-stories throughout the wider movement. It is a privilege to be able to help inspire super creative projects like this and a thrill to see ideas spawned by brainstorming and research getting carried through into the final film.