This sensorial depiction of what it’s like to drive the new Citroën C5 X is a fine example of Rune Milton’s craft as a filmmaker.
His approach – a cinematic style that focuses on tenderness, beauty, humanity and wonder – feels uniquely poetic and meditative and proved a great fit for this campaign. The connection Rune makes us feel between this isolated spacewalker and a family on the road is his signature magic at work. The small and vulnerable, made safe by human ingenuity contrasted the grand harsh majesty of space and alien terrain.
