Cassegrain
Every director brings a unique spark to a creative project, and working with Owen Trevor Black means embracing a signature blend of warm-hearted playfulness and absolute panache. His intuitive ability to elevate everyday moments into cinematic celebrations makes every single collaboration an exciting, rewarding journey into bold visual storytelling and creative discovery.
For the Cassegrain campaign, he set out to create a vibrant visual world where mouth-watering food cinematography could seamlessly coexist with intricate visual trickery and highly choreographed camera movement. From slick match-cut transitions between bubbling pans to whimsical camera passes that tracked ingredients in mid-air, the overall vision demanded a meticulous, delicate balance. Every page needed to feel intentional, blending technical fun with raw culinary passion. As a design studio, our main ambition was to convey that ambitious mash-up of approaches and ensure the treatment felt every bit as versatile as the original concept Owen envisioned. Visually, that meant sourcing a combination of playful characters, delicious food photography and transitional camera references that mirrored the sharp, near-comedic pacing of the proposed edit.
In designing the deck, we selected a warm and vibrant colour palette to make our food imagery pop with appetising energy. Rich terracotta tones and sunny yellow accents mirrored the rustic authenticity of the brand. We paired this with a friendly typeface and visuals that held the depth and texture of a home kitchen, ensuring the concept stayed grounded even when sharing the page with more whimsical practical and special effects. The incorporation of some tactile graphic motifs into the design also reinforced a sense of warmth in the narrative and kept the treatment feeling lighthearted and playful throughout.
The treatment ultimately bridged the gap between Owen's stylised directorial flair and Cassegrain's overarching goals as a heritage food brand. It provided the perfect, polished launchpad, turning a playful concept into a vibrant visual feast that left a lasting, positive impression on everyone involved.