Filip Engstrom has been – for the longest time – a director who we turn to and reference for grand, colourful and playful concept pieces, so it was thrilling to have a chance to contribute to something of his for once.
We were initially brought onto the campaign for Nature’s Way by Smuggler to help explore and source options for backplates, which lead to footage licensing and collecting additional art department and texture references for the VFX team.
It was wonderful seeing this campaign develop from storyboards to animatic, pre-visualisation to the final polished product. Below you’ll find the rest of the campaign, along with a quick breakdown video demonstrating some of our involvement in the creative development process.
Credits
DirectorFilip Engström
Production CompanySmuggler
Executive ProducerPatrick Milling-Smith
Brian Carmody
Jaclyn Larson
