A life in logistics is a life on the road. This mood film formed part of a wider campaign series pitch that we produced for another major automotive brand.

Reel experiments like this work well as springboard for further conveying style, intent and sparking further discussions and ideation, so we were asked to paint with a very broad brush, exploring potential scenarios, character and lifestyle depictions of the earthy individuals who keep the world rolling.

*All clips featured are for reference and non-commercial purposes only.