Video #016

I Wish I Made Ikea

I Wish I Made Ikea

I WISH I MADE is a love letter series to commercials. It’s dedicated to works (old and new) that we keep coming back to – little films that bring us joy, that challenge and inspire us. The only rules are that you have to crush on something you weren’t involved with and you have to do it in the span of the spot itself.

This tribute to the filmmaking of the IKEA ‘Home’ ad comes from our own Lily Goodchild.

Credits

  • Agency Robert/Boisen & Like-Minded
  • Creatives Michael Robert
    James Godfrey
  • Production Company Bacon
  • Director Martin De Thurah
  • Producer Christian Zethner
  • Director of Photography Kasper Tuxen
    Rasmus Videbaek
  • Editor Peter Brandt
  • Post Production Duckling
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